About
A student building in public.
I'm Vivaan — a 16-year-old student based in Dubai with an interest in entrepreneurship, finance and how businesses create value.
I've always been more interested in building and testing things than simply reading about them. That has led me to start consumer brands, experiment with e-commerce, study company valuation and research the psychology behind demand.
My projects aren't meant to suggest that I've already figured everything out. They're ways of learning by actually doing the work.
What interests me
Entrepreneurship
Building products, brands and businesses and understanding why people choose to buy them.
Finance
Understanding valuation, financial statements, markets and how investors think about businesses.
Consumer behaviour
Understanding how positioning, scarcity, branding and psychology influence demand.
Learn by doing.
The things I learn most from are usually the things that don't go exactly as planned.
Building businesses has taught me about uncertainty, inventory, customers and execution. Financial modelling has taught me to question assumptions. Research has taught me to separate an interesting idea from evidence that actually supports it.
I want this website to document that process.